Bloggers对传统媒体是一个挑战也是一个机遇.Nielsen BuzzMetrics数据显示blogosphere的100人营销官员感言: 称bloggers 是“第五媒体与新闻事业新的未来。"Blackshaw显示bloggers世界任何一个地方都会有他们的存在，Bloggers使用膝上计算机，摄象机和数字式记录器发表他们的评论、反应和批评。 当底特律车展、家电展示和MacWorld得到他们的注意。于是世界各大媒体第一时间通过这些博客们的文章及时了解到最新,最快的即时消息.这不在成为奇迹,而是真实的Bloggers力量.苹果计算机公司的 (AAPL: 新闻, 委员会)最新产品 iPhone是博客营销的全胜赢家， Blackshaw说。 新产品的信息最是在产品发布前10天已经传便全球、更多的博客充当了最有效率的营销专家与武器. Wikipedia在几分钟内有一个iPhone词条关于史蒂夫产品的公告，并且YouTube比它为Gucci或教皇更为真实的将这些信息与视频传递到全球任何一个地方.这怎么不能说是一个奇迹呢?
博客已成为一种挑战和机遇,为广告业. Their spontaneous, unedited, sometimes emotional "first takes" on new products are substantially impacting business, according to Pete Blackshaw, chief marketing officer of Nielsen BuzzMetrics, a 100-person division which monitors the blogosphere.他们自发、剪辑,有时情绪"第一把"的新产品,都大大影响生意,根据特blackshaw,首席营销官尼尔森buzzmetrics,100人科监察blogosphere. He calls bloggers "a kind of Fifth Estate or journalism."他呼吁攒"第五届产业或者一种新闻"
blackshaw说攒绘声绘影,使用膝上型电脑、摄像机、数码录音机发表评论的反应,并批评. Nowhere was this more evident than earlier this month when the Detroit Auto Show, the Consumer Electronics Show, and MacWorld were vying for attention.这是最明显不过无处本月早些时候在底特律汽车展、消费电子展秘书处将会竞逐注意. Apples ( AAPL : news , board ) iPhone was the clear winner, Blackshaw said.苹果电脑(AAPL:新闻局)准入是明确的赢家,blackshaw说. It was mentioned by more blogs than President Bush and McDonalds ( MCD : news , board ) for 10 days.有人提到更加博客比布什总统和麦当劳(社区:新闻局)为10天. Wikipedia had an iPhone entry within minutes of Steve Jobs announcement of the product, and YouTube had more iPhone-related clips than it did for Gucci or the Pope.维基分钟内进入了史蒂夫就业准入公布产品更准入和youtube相关夹比以往gucci或教宗. "Bloggers have become the ultimate news aggregators," Blackshaw said."攒成了终极新闻聚合"blackshaw说. Major media reporters monitor blogs for tips as well as informed perspective on product features.博客小费为主要媒体记者以及监测通报角度对产品的特点. A swarm of bloggers posting about new products, often positively, ends up in search engines.蚁攒张贴新产品,往往正面下首搜索引擎. "That comes back as search results when consumers do research; the bloggers enthusiasm turns into advertising," Blackshaw said."作为搜索结果回来当消费者做研究;博客广告的热情化为"blackshaw说. Ad agencies and media buyers are trying to gauge what to do about bloggers and other online media.广告代理商和媒介购买者试图了解怎么做博客和其他网络媒体. Since bloggers are looking for Web links to include in their reports, marketers are weighing whether to spend all their money in traditional media or to take some to build a fuller Web site for the brand.自攒正在寻找网站链接在其报告中,行销是所有钱都花权衡是否在传统媒体或采取一些建立详尽网站的品牌. Blackshaw cited Apple Computer for coordinating its online assets for the iPhone introduction.blackshaw引述苹果电脑上网协调资产为准入言. Product photos, specifications, and narrative about the product were available immediately at Apple.com.产品图片、规格、叙事约可立即在apple.com产品. Blackshaw says advertisers in this weekends Super Bowl should be following the same road, to build interest in their ads.广告说,在本周末blackshaw超级一碗应当按照同一道路,建设有兴趣的广告. So its no accident that Bowl ads for Doritos ( PEP : news , board ) , Nationwide Insurance ( NFS : news , board ) , and Budweiser ( BUD : news , board ) are already online.那是偶然一碗广告doritos(锐气:新闻局),全国保险(东北细毛羊:新闻局)、百威(芽:新闻局)已经上网. Dont waste money on a Super Bowl ad unless you have these other pieces of the mix in place.不要浪费金钱,除非你有一个超级这些碗专块结构到位. You cant just buy media in a vacuum, Blackshaw said.你不能只买媒体在真空,blackshaw说. "You have to think about how others pieces of the marketing mix reinforce, amplify and ultimately drive more return on that investment.""你要想一想其他块结构强化营销、健全并最终使更多的投资回报." Disclaimer: I own shares of Apple.免责:我自己股份苹果. Start this blog now这博客现在开始 Jason Calacanis reports that AOL (TWX) is closing one of the blogs he started while running Weblogs Inc. PVRWire, a blog about digital video recorders, Tivos and such, is being shut down, he said.报道说,美国线上贾森calacanis(twx)是一个封闭的博客而开始运行日志pvrwire股份有限公司、博客大约有数码录像机、tivo的这种正在关闭时,他说. Calacanis also included a chart from Hitwise showing, "PVRWire is clearly on the road to hitting 1M pages a month."calacanis还包括来自hitwise图表显示,"显然pvrwire的道路撞上个百万千页" Opportunity is knocking.机遇是1338. If this blog goes dark, somebody whos passionate (or greedy) should start copycatting right away.如果这个博客推移黑暗有人的激情(或者贪心)马上要开始copycatting. Register an appropriate domain.注册适度域. Buy "PVR" on Google AdWords.买"PVR的"谷歌语言学. Write your rear end off today过完今天你写后方 Write your rear end off tonight过完今晚你写后方 Write your rear end off tomorrow to populate the new site.过完后面写你明天群岛新址. Give it a shot.给一个镜头. Disclaimer: I own shares of Time Warner免责:我自己的时代华纳股份 Microsoft #1 for Web traffic微软#1交通网络 There may be lots of criticism about Microsofts Web efforts, but dont lose sight of the fact that its Web sites have a larger audience, worldwide, than any others.可能有很多批评微软的网站努力但不要忽略一项事实,其网站拥有较多的观众,全世界有超过别人. ComScore Networks said that in December Microsoft ( MSFT : news , board ) had 508.6 million visitors.comscore网说,今年12月微软(msft:新闻局)508600000访客. Google ( GOOG : news , board ) sites were second, with 494.2 million, and Yahoo ( YHOO : news , board ) sites were third, with 476.8 million.谷歌(芦苇:新闻局)网站第二,494200000,雅虎(yhoo:新闻董事会)第三点,以47680.0万. Then the numbers drop with Time Warners ( TWX : news , board ) network in fourth place with 260.4 million, and EBay ( EBAY : news , board ) in fifth, with 251.4 million.然后人数下降与时代华纳(twx:新闻局)第四位,与260400000网、易趣(易趣:新闻局)第五,与251400000. Internet traffic, from Dec. 05 to Dec. 06, increased 10% to 741 million Internet users.交通网络,从12月至12月06下半年增加10%至741万互联网用户. "Googles popularity has been driven in part by its international appeal as well as the rapid uptake of some of Googles applications beyond traditional Web search," said Bob Ivins, managing director of ComScore Europe."谷歌的声望一直呼吁国际驱动部分以及快速吸收部分谷歌应用超越了传统搜索"鲍勃ivins总经理comscore欧洲. "Examples include the 40-percent year-over-year growth in visitors to Image Search, the 71-percent growth in visitors to Gmail, and the 62-percent growth in visitors to Maps.""例子包括40%超过五年增长访客图像检索,71%的增长来邮件,而62%的增长,旅客地图." The rapid growth of video on the Internet fueled much of the overall growth.快速增长注入了大量的视频在互联网上的整体增长. ComScore said the multimedia category had a 37% increase in traffic, led, astonishingly, by a 2,000% increase in the number of visitors to YouTube.com.comscore说多媒体类增加了37%交通部主导,政府竟然二千零一旅客人数增加youtube.com. Disclaimer: I own shares of Time Warner, EBay, and Google.免责:我自己的时代华纳股票,易趣、谷歌. The headlines for Wednesday标题为周三 YouTube viewers watch 32% less TV (Harris Interactive)youtube观众收看电视少32%(哈里斯互动) Geeks at Microsofts Kennedy Center black-tie gala.微软在人满为患的肯尼迪中心黑配合演出. (Washington Post)(华盛顿邮报) Vista developers had Mac Envy.陆委会别墅地产商羡慕. (Information Week)(信息周) Price protection by e-mail.价格保护电子邮件. Bookmark it.书签. (TechCrunch)(techcrunch) Canadian finds some bloggers are lonely, via MicroPersuasion.加拿大发现约攒寂寞,经micropersuasion. (Cnews)(cnews)
