移动互联的下一个大事件:API还是APP?

林永青 原创 | 2014-03-28 06:39 | 收藏 | 投票 编辑推荐 焦点关注
(一)亚马逊CTO近日撰文,表示API将大行其道。我也认为API将大行其道,但API并不等于APP。  

他希望的三大特征是:(1)可编程、自服务接入;(2)远程接入貌似本地接入;(3)即时接入、同时规模可扩展......这也佐证了WWW发明人伯纳李的观点:一切可联结。     

(二)这也是我一直以来对于APP的批评。即使象微信这样成功的APP,也丧失了互联网最大的特点,“互联互通”......再往前推延: 互联互通,关乎信息权力是在个人手上,还是在某个组织手上的问题。肤浅的媒体们都搞错了:对于垄断批评的重点,不应是商业利益,而应是社会权力.

我相信,很大程度上微信是刻意为之,因为在微信中如果互联链接太多,将失去微信的“简单”特性;更重要的是,将失去微信希望通过“封闭”系统来统合整个移动端的战略初衷......           

(三)微信当然还有足够的时间在适当的时候将API开放,但这不是因为来自各种设备的竞争,而是因为来自于即将出现的某种“操作系统”,估且叫做IIOS(互联智能操作系统);但肯定不是苹果的IOS,伟大如乔布斯,也很快将因为苹果系统的封闭,而褪出人们的记忆......      

很多对“移动互联”着迷的人忘记了一点,移动端存在、而移动互联网并不存在。因为只有一个互联网,只是接入方式的不同......  

当更多设备(不只是穿戴设备)大行其道时,重点不是手机、也不是眼镜,而是统合各种可接入的API的“操作系统”,将重新获得互联网终端的控制权! 
           
(四)以哲学看,“一”永远是“多”的领导者;在这个案例中,“一”是操作系统,“多”是各种各样多形态的设备。   

相"反"的论述。哲学上的大“一”统,容易造成专制文化的口实。所以,何者为“一”,也应当是开放和竞争性的。

EBAY公司前CEO梅格-惠特曼,在竞选加州州长落选后,加入了惠普公司,成为了新的CEO;人们希望她能够为这家老公司,带来新的“互联网思维”。她的传记《Power OF Many》(《多的力量》),中文版书名译为《价值观的力量》。——这是非常精确恰当的,体现了出版者对于多元价值观的追求。      

(五)API的开放,是每一个APP拥有者必须做的一件事情。这也佐证了我之前对于创新的“塌陷—上升”模型的描述。   

 
(六)不知道哪一位媒体人出身的所谓“互联网评论家”,最近“新造”了一个词,叫做“互联网思维”。 连带着大众、包括众多刚入行的互联网从业者们,也被忽悠了。在我看来,这只是一个“中间过渡形态的命题",只是为了方便去忽悠来自“传统产业”的金主们...... 

那么,到底有没有“互联网思维”?我的答案是:这个可以有;但是远不够彻底、远不够“开放”......    

当一个一个的“过渡命题”,不断地成为“伪命题”的时候,社会就又前进了一步。 就象最终的APP一定就是“人类”自身(或者“后人类”)一样,  “互联网思维”不如就“还原”成最初的名称,其实就是一种“人的思维”:一种人类通过不断打破自身思维疆界,进而不断打破各种物理疆界的创新努力......
  
(七)独立思考是可贵的竞争力。比如,很多人因为台湾译者胡茵梦(另一个大忽悠李敖的前妻)的误读,将肯-威尔伯(KEN WILBER)称为了“心灵导师”,希望从中获得类似“心灵鸡汤”式的“灵感”。 在我看来,肯-威尔伯更准确的称谓是一位“意识哲学家”、或“思维哲学家”。就象威尔伯自己说的:人们的很多观念,只不过是理性的另一种思维角度而已,既不是什么神秘主义的、也不是什么前科学的东西......
  
===附录: 《亚马逊CTO认为:API将统治世界》  === 

Amazon CTO Werner Vogels says APIs will rule the world

Vogels and Echo co-founder Khris Loux discuss how APIs will revolutionize the way the business world works.

By Fredric Paul on Wed, 03/26/14 

 

 

Werner Vogels, Amazon’s high-profile chief technology officer, told a packed crowd ofSXSW attendees earlier this month that the rise of open APIs are about to change the way companies around the world do business.  

 

"For a very long time we’ve been building platforms to help other people be successful," Vogels said to lead off a panel called A Global Economy Driven by Platforms & APIs. "That's what our core competency is… we open our warehouse for other people to use… we open our infrastructure for other people to use." And that model of compartmentalizing a company’s core internal components into platforms served via APIs to third parties, including competitors, will be the model for more efficient creation of goods and services around the world.

The key, Vogels said, is that the API has to be open to anyone. "There should not be gating -- no one that tells you you can’t have access." When you take "unreliable" human gatekeepers out of the loop, Vogels explained, you get an enormous amount of innovation, because no one is held back by the old forces who say, 'No, you can’t do this.'" Amazon’s Kindle platform, Vogels claimed, opened up innovation in book publishing because it is "a platform for anyone who wants to publish a book, in the past, publishers were the gatekeepers."

 

For co-panelist Khris Loux, CEO of Echo, a truly open API needs 3 key characteristics:

 

1. Programmatic, self-service access: no need to talk to someone or to negotiate to grab access

 

2. Remote access appears local: the consumer of the resource does not care about the where that resource is, or how its created. "It could be hamsters on a wheel, as long as they get what they need."

3. Instant on, with the ability to scale as needed.

 

The end result, according to Loux, could be a fundamental reworking of the entire global economy around the notion of Web services: The whole idea of the corporation would go away, instead focusing on building core services, slapping an API on it, and selling that service -- including to their competitors.

 

What’s good for Amazon is good for everyone?

 

But is such a "utopia" possible, or even desirable?

 

Vogels emphasized that a truly open API must be willing to power competitors, but how comfortable are we ceding  control of the platform to one company?

 

"It's all fine and dandy until there's a monopoly," warned Loux. "Most of us have suffered under these monopolistic practices." Are we really ready to trust Amazon -- or any company holding the keys to competitors’ livelihoods -- to always remain open and impartial, without favoring its own products and partners?

 

Vogels countered that competition to create the best platforms will ensure that no one company could strangle the market:

 

"It's so early, there's so much work to be done, that there will be multiple winners…

 

"If it's a good business to be in, there will be lots of companies doing it, lots of winners. If a majority of customers pick us, it's not my fault...

 

"This only works with a level playing field where every third party can assume that their data is not shared to Amazon. There’s no surer way to kill the platform than to give preferential treatment to a few customers. Amazon has to be treated like everyone else...

 

"Do you really think we had a fork in the code that said, 'Amazon go left, everyone else go right'?"

 

Maybe, maybe not, but when Loux asked if the audience thought Microsoft had that fork intheir code, hands shot up all across the room! Clearly, there's still work to do on the trust issue before APIs really do take over the world.

 

个人简介
价值中国网发起人、未来主义哲学家。兼职:北京师范大学MBA客座教授、英中商会(BCCC)企业家论坛执行委员、美国金融学会(AFA)会员。伦敦政治经济学院、纽约大学商学院、巴黎商学院全球联合EMBA,中国最早的全球EMBA获得者;另获…
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